What if you are a professor no student cares about or own a market research agency no client comes to? You can still become a media darling with the help of Twitter, as yet another ‘study‘ on Twitter has shown. This time, it is two profs from Rutgers University, Mor Naaman and Jeffrey Boase (see, [...]

A new study by Nielsen into the consumption patterns of internet users of social media and email has ‘proved’ that the heaviest consumers of social media are also those who spend the most time on email services. According to Nielsen, the findings are not surprising at all. “Intuitively this makes some sense. Social media sites [...]

Bullwhip effect is a term used in Supply Chain systems to describe the forecasting error that occurs as you move upstream in the supply chain cycle. A classic example is the manufacture of baby diapers. A baby might need two diapers in a day. Mommy would assume three would be the right number. The local [...]

Suppose this: You have just invested a few thousand dollars and built your own niche social network website. And you frantically write to the influential bloggers telling them about your product, hoping that atleast one of them finds your website worthy enough to write about. You are happy to see traffic pouring in one fine [...]