Most companies use web analytics merely to look at how many page views are being clocked by their web campaigns. But serious internet marketers look at more than just that and here are a few challenges mentioned (as a percent of respondents who saw the factor as challenge) by marketers in North America:

Integration with other marketing solutions : 46%
Verifying accuracy of data : 41%
Not comprehensive : 32%
Budget too small to be useful : 29%
Data too complicated to analyze : 23%
Page tagging difficulties : 19%
Customer service issues : 6%
Vendor/Solution/Dashboard difficult to use : 6%
Others : 8%

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