Best Online Ad Format by CTR Among Rich Media Ads
Posted: October 20th, 2009.
If you want to improve the performance of your ads, don’t simply make the ad banner bigger. Floating ads perform relatively better when it comes to Click through rates (CTR) as well as engagement level. Here are the best performing rich media format of online ads ranked by CTR
1. Floating ad : 7.26%
2. Floating ad with reminders : 5.52%
3. Commercial break : 1.4%
4. Floating expandable : 1.19%
5. Expandable banner : 0.19%
6. Expandable strip : 0.17%
7. Push down banner : 0.16%
8. Polite banner : 0.14%
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Comments
Comment from Anand Srinivasan
Time May 14, 2010 at 1:17 pm
Hi Steve,
I do not have exact numbers for text links though I think these two links should give you a better idea
Best Performing Adsense Banner Size
Ad CTR by Search Engine
Comment from Steve
Time May 14, 2010 at 1:10 pm
What about normal text links, I dont know a general CTR but I am sure these perform well if applied within content?