Facebook, with its 400 million users represents a big chunk of internet users worldwide. Inside US, the website is the second most popular website just after Google with over 103 million users.

The AdPlanner data on Google provides a very interesting insight into the composition of users on Facebook depending on the average household income. With close to two-thirds of Facebook’s American users earning more than $50,000 per year, it makes for a great destination for advertisers to reach their users.

Here is the household income distribution among Facebook users in USA

$0 – $24,999 : 7%
$25,000 – $49,999 : 26%
$50,000 – $74,999 : 34%
$75,000 – $99,999 : 18%
$100,000 – $149,999 : 11%
> $150,000 : 4%

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