Average CPM On YouTube
Posted: March 25th, 2010.
Pre-roll videos and overlay ads are helping YouTube earn in double-digit CPM rates. This is according to a recent study conducted by TBI Research. According to the study, online video viewing grew 30% in Q4 2009 and is expected to continue the run through Q1 2010.
Here are the average CPM rates estimated by the study
Run of Network Pre-Roll : $10 – $15
Overlay Ads : $8 – $10
Homepage Leaderboard : $5 – $6
How much will this amount to? The study claims that the daily buys on YouTube’s homepage leaderboard alone can be as high as $200K to $300K.
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Time May 17, 2010 at 6:23 am
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