Average Banner Click Through Rate?
Posted: March 11th, 2009.
This has always been a million dollar question, right? A study of more than 10 billion ad inquiries by Adtech reveals the obvious – that banner blindness has indeed been creeping in. The average Banner CTR in the month of November-December since 2004 have been:
2004 : 0.33%
2005 : 0.23%
2006 : 0.22%
2007 : 0.17%
2008 : 0.19%
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Comments
Pingback from Piss and Vinegar » digital what?
Time November 16, 2009 at 9:48 pm
[...] are in trouble since print and broadcast are shrinking in terms of audience reach and viewers not clicking on their banners. So far the solution is too much Adobe Flash whiz-bang, PPC, and lately, social [...]
Pingback from Do I need a socialising budget? » Statistically… The Lasoo analytics blog
Time August 10, 2009 at 11:25 am
[...] I mean interruption marketing. If the information isn’t supposed to be there, then trust me, most people aren’t going to care about it (maybe 0.19% will). That isn’t a lot, so it is a good thing those CPM’s are getting [...]