Average Ad Clickthrough Rate on Mobiles Based on Operating System
Posted: September 14th, 2009.
Pretty interesting that the CTR on ads can also widely vary based on the mobile OS of the audience. Pray for less iPhone users. Here’s why:
Palm : 0.90% CTR
Windows CE : 0.61% CTR
Android : 0.45% CTR
iPhone : 0.30% CTR
Others : 0.92% CTR
Overall : 0.48% CTR
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