The American Direct Marketing Association (DMA) recently studied the returns on investment (ROI) of major marketing channels both online and offline. The results show a higher ROI on the online channels compared to offline marketing channels. Also, among the online marketing channels, commercial email was observed to be the medium with the highest ROI. Here [...]

Internet retailers are among those with the highest number of consumer complaints filed against them. This is according to the North American Better Business Bureau (BBB). Here are the stats for online retailers for the year 2009 Industry Rank by No. of Complaints : 5 Total Complaints : 21.494 (9.4% increase from 2008) Percentage of [...]

Ever since the eBook as a format appeared in the early part of the decade, the market has been growing steadily. However, the biggest spike has come in the past few years thanks to the proliferation of devices such as Kindle. Also, with iPad and other tablet devices launching this year, can 2010 be the [...]

In 2009, Netbooks accounted for 11.9% of the portable computer market. This is according to a study published on the Washington post. While the growth in popularity of netbooks is nothing short of staggering, it is a question of whether it will be able to sustain the growth in 2010 and forward considering the launch [...]

There are close to 418 million internet users in Europe – a number that has grown 298% over the past decade. While the internet usage via mobile phones have been steadily increasing, there is also a conspicuous observation that the potential is far higher than what the reality suggests. Here are a few stats on [...]

According to a study by Conrad Lisco of the R/GA group, there will be close to 150 million mobile users worldwide who shall access banking services from their mobile device. So, where are these users coming from? Here is a tentative breakup based on their location East Asia (China, Japan, Korea,etc.) : 41% West Europe [...]

According to a study by Strategy Analytics, The video game market worldwide has grown by over 50% in the period 2005-2010 thanks to the popularity of console games like the Wii and PS3. However, it is believed that Wii has already peaked in sales and will decline post 2011. This makes PS3 the most likely [...]

How are email marketers supposed to be segmenting their audience? Is segmentation necessary at all? A recent study by GetResponse looked into what the popular perceptions were among Email marketers and ranked the popular segmentation techniques among these online marketers 1. Interest based preferences 2. Recent Open or click activity 3. Demographics 4. Purchasing history [...]

A recent survey conducted by EmailStatCenter concluded that close to half of the email marketers earned over $70,000 annually. It also appeared that in-house email marketers who managed larger budgets earned much more than those working in the agencies. Here is a breakup of the various salary brackets < $49,000 : 22% $50,000 – $69,999 [...]

The Apple App Store has come a long way since opening up for iPhone users in 2008. Since then, other marketplaces like Android’s have also been fast playing catch up and it comes as no doubt that smartphone app marketplace is one of the hottest areas in the coming years. A study by Research2Guidance notes [...]