US Smartphone Ownership Penetration Forecast
Posted: March 29th, 2010.
Attractive features, the app economy trend, affordable prices and a whole lot of other factors have all helped in expediting the adoption rate of smartphones among the people. At the end of the last quarter, 21% of mobile phone users in the US had a smartphone. In just few more quarters, that number is projected to more than double to 49%!
A study by Nielsen projects 1 in 2 American mobile phone user to own a smartphone by the Christmas season next year. Considering that close to 50% of the worldwide smartphone market share (by web traffic) is held by Apple, we wonder how much will Apple benefit from this astronomical growth.
Here are the projected smartphone ownership percentage among American mobile phone users as studied and projected by Nielsen
| Smartphone | Feature Phone | |
| Q2 '08 | 10% | 90% |
| Q3 '08 | 13% | 87% |
| Q4 '08 | 14% | 86% |
| Q1 '09 | 16% | 84% |
| Q2 '09 | 17% | 83% |
| Q3 '09 | 19% | 81% |
| Q4 '09 | 21% | 79% |
| Q1 '10 | 24% | 76% |
| Q2 '10 | 27% | 73% |
| Q3 '10 | 31% | 69% |
| Q4 '10 | 35% | 65% |
| Q1 '11 | 40% | 60% |
| Q2 '11 | 45% | 55% |
| Q3 '11 | 49% | 51% |
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Comments
Comment from Anand Srinivasan
Time March 30, 2010 at 4:21 pm
Hey Chris
The 50% market share for Apple was provided by AdMob for the month of Feb 2010. Here are links for your reference:
http://techcrunchies.com/worldwide-smartphone-os-market-share-february-2010/
http://brainstormtech.blogs.fortune.cnn.com/2010/03/25/smartphone-traffic-is-up-193-in-a-year/
Comment from Chris
Time March 30, 2010 at 6:05 pm
LOL, that is website/browser traffic by Smartphone OS. All that means is that iPhone users browse a lot, not that 50% of smartphones are iPhones.
Comment from Anand Srinivasan
Time March 30, 2010 at 6:37 pm
Made the necessary clarifications. Thanks for pointing it out..
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Comment from Chris
Time March 30, 2010 at 4:12 pm
Where in the world do you get 50% for the Apple’s global smartphone market share? All of the numebrs I have seen put it around 20%.