Adoption of Twitter By Newspapers and TV Media

How well have the TV stations and newspapers adopted to the new form of communication via Twitter. A recent study of over 200 newspapers and TV stations WITH Twitter accounts show that they have really not exploited the medium well enough.

33% let users share the news on Twitter from their website
Only 4 outlets had more than 10000 followers
25% had less than 500 followers
Only 5% of tweets were not news-related which means there was little effort to build a community

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