Ad CPM Rates for Online Video Advertising
by Anand on April 24th, 2009
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Video advertising is one of the costliest ways to advertise online. Here are the average CPM (cost per thousand impressions) rates for the different formats of video advertising in the US
Premium Preroll : $35
Preroll : $25
Ad network Inventory : $13
In-banner video impressions : $11
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[...] conversion rate of less than .5% for banners. Video’s high conversion rates mean you can charge much higher CPM rates for video inventory than you can for static display [...]
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