Posts from — July 2009

Brands use social media which include Facebook, Twitter and Wikipedia to extract maximum mileage in promoting their brands. Here are the brands that make the maximum use of social media to engage their consumers online:

1. Starbucks
2. Dell
3. eBay
4. Google
5. Microsoft
6. Thomson Reuters
7. Nike
8. Amazon
9. SAP
10. Yahoo/Intel

The Gaming market had evaded the effects of recession for quite sometime. However, the time has come and here are the results of the same:

Total industry sales : 31% drop year on year
Hardware sales : 38% drop year on year
Software sales : 29% drop year on year
Accessories : 22% drop year on year

Apple and Dell are two companies that are predicted to have lost market share since winter of 2008. Here are the top five computer vendors in America according to the volume of sales:

1. Dell
2. HP
3. Acer
4. Toshiba
5. Apple

If Google is a killer search engine on the internet, it is even more – a monopoly on the mobile web. Google is almost the only search engine that is accessed from the web. Here are the mobile search engine market share:

Google : 96.23%
Yahoo : 3.24%
Yandex.ru : 0.14%
Ask Jeeves : 0.11%
Alta Vista : 0.07%

Spend on mobile marketing is expected to nearly quadruple in the next five years according to a study by Forrester. Here are the projected marketing spend on mobiles in the oncoming years:

2009 : $391 million
2010 : $561 million
2011 : $748 million
2012 : $950 million
2013 : $1131 million
2014 : $1274 million

USA accounts for 62% of all Twitter users. Then, it should come as no surprise that four out of the top five cities with the most number of Twitter users are from US. The top five list:

1. New York
2. Los Angeles
3. Toronto
4. San Francisco
5. Boston

Los Angeles is the city with the fastest growth.

2009 has been a tremendous year for the proliferation of Facebook among the elderly. The numbers have been so good that their numbers (55+ age group) has surpassed the number of high school students that saw a decline in demographic share.

Number of 55+ population in January 2009 : 954,680 (2.3% of total Facebook user base)
Number of 55+ population in July 2009 : 5,859,160 (8.1% of total Facebook user base)

MMORPG stands for Massively Multiplayer Online Role Playing Game. Though World of Warcraft is a rage among its users, survey upon the average time spent per week suggests that it is not number 1. Here are the top ten with the average time spent in minutes per week beside the list.

1. Second Life (760)
2. Civilization IV : Beyond the Sword (668)
3. World of Warcraft (653)
4. Dark Messiah of might and magic (582)
5. Starcraft (334)
6. Civilization IV (332)
7. Half-life 2 (313)
8. Warcraft III : Reign of Chaos (213)
9. Bookworm (169)
10. Chessmaster Challenge (54)

Russia is where the most addicted social networkers are. With an average hours per month spent on social network being 6.6,Russians spend close to double the time spent by an average internet user. Here are the top ten countries based on the number of hours spent per month by the users:

1. Russia : 6.6 hours
2. Brazil : 6.3
3. Canada : 5.6
4. Puerto Rico : 5.3
5. Spain : 5.3
6. Finland : 4.7
7. United Kingdon : 4.6
8. Germany : 4.5
9. United States : 4.2
10. Colombia : 4.1

Average time spent across the world : 3.7 hours per month