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Archive for December, 2008

Impact of Recession on UK Online Advertising Spending

One of the major impacts recessions has is on advertising budgets. This downturn has affected online ad spending quite well that the projected spendings for the future has been revised massively. Projected Online advertising spending in UK for 2009 in May, 2008 : £3.36 billion (27.1% growth rate) New Projetions for online ad spending in [...]

Preferred Means of Communication Among Teenagers

Ironically, all means that were taken up for the survey are the modern digital forms. Here are the percent popularity of the different methods of communication among High School students: Text Messaging : 37% Email : 26% Social Networking IM : 15% Instant Messaging : 11% Social Networking Email : 11%

American Online Ad Spending on Social Networks

The projections have been lowered due to the economic condition. The spending online by advertisers in terms of the websites: MYSPACE 2008 : $585 million 2009 : $630 million FACEBOOK 2008 : $210 million 2009 : $230 million WIDGETS & APPLICATIONS 2008 : $40 million 2009 : $70 million OTHERS 2008 : $340 million 2009 [...]

Average Annual Online Spending By UK Buyers

The average annual spending online per online buyer in UK is projected to increase at a nominal rate till 2012. Here is the spending online on an average: 2007 : £1779 2008 : £2183 2009 : £2394 2010 : £2641 2011 : £2796 2012 : £2926

Most Popular Top-Level-Domains (TLD)

We all know .com is the most popular TLD in the world. But you will be mistaken if you thought .net and .org follow .com in terms of popularity. Here are the most popular TLDs after .COM 1 .cn (China) 2 .de (Germany) 3 .net 4 .org 5 .uk (United Kingdom) 6 .info 7 .nl [...]

Penetration of Mobile Internet in Africa

According to numbers released by Opera Mini, South Africa ranks sixth in the world and Egypt tenth with respect to the number of Opera Mini users. The growth rate in the various African nations in September over January 2008 are: Egypt : 2300% Nigeria : 1690% Libya : 8537% Zambia : 1200% Swaziland : 1700% [...]

Online Ad Budgets of John McCain Vs. Barack Obama

Are voters influenced more on the web than anywhere else? Possibly so, at least from the online ad budgets of the two American Presidential nominees – McCain and Obama. Here’s why Obama won: McCain online ad budget : $1.5 million Obama online ad budget : $8 million

UK Internet and Mobile Internet Demographics

Inspite of the huge adoption of mobile internet among British internet users, the growth rate of internet has still surpassed WAP. Internet: Grew 11 percent from last year 70% of the population (35 million users) now use Internet Male : Female ratio is 52:48 Mobile Internet: Grew 9 percent from last year 25% of the [...]

Country With Heaviest Users of Mobile Phones

According to a report, citizens of the Republic of Ireland are the heaviest users of mobile phones. The average Irish spend around 179 minutes per month on their mobile phones. They also send an average of 154 text messages a month which is almost double the British figure of 81 SMS per month.

Revenue Growth of MMS versus SMS

MMS (Multimedia Messaging Service ) is often regarded as a richer version of text messaging, yet poorer while it comes to the revenue generated. This is established by the fact that the 2009 projections of MMS revenues are equal to the 2004 revenues from SMS. MMS shall make $31 billion in 2009. SMS revenues in [...]