There are over 11 million Britons on the online social networks today. This has surely not missed the eye of the advertisers who are now finding a great medium to advertise in social networks. The marketing spend has thus been increasing. Here are the projections: 2007 : £65 million 2008 : £115 million 2009 : [...]

Have you subscribed to an RSS feed? A recent survey found that the 34% of the respondents had subscribed to at least one RSS feed. This is more than double of the 15% response obtained the previous year. The countries with the highest adoption rate of RSS feeds are: Russia : 57% Brazil : 55% [...]

The number of internet users in England is set to increase from the current 36.8 million to 42.8 million by 2012. The percent broadband connection is also set to increase from 56.9% to 73.7% in 2012. This would mean increasing revenues from online video viewing and more importantly, the online free to view online TV. [...]

The current mobile phone penetration in South Africa is 83 percent of the population. This makes it a very attractive medium for marketing and advertising. The MMS advertising market is thriving with response rates offering varying between 10% – 25% and unsubscribe rates often less than 1% Ad:If you want to call abroad from South [...]

Internet penetration among the senior citizens in USA (62+ years) is increasing. Here is a projection in terms of the percent of the total population of senior citizens: 2006 : 9.7% 2007 : 10.2% 2008 : 10.6% 2009 : 11.0% 2010 : 11.4% 2011 : 12.0%

Do people using search engines able to achieve what they wanted to? At least the growing numbers indicate so. 60% of people achieved their objectives using search engines in 1999 In 2008, this figure had increased to 75% In 2004, 40% of people visited the homepage and then drilled down to the actual objective page. [...]

Amidst an average annual growth rate of mobile subscribers of 22 percent, two thirds of growth came from developing countries. The number of new subscribers added by India and China are: India : 154 million China : 143 million

The most recently updated demographic profile for America was released by Nielsen. Accordingly, the numbers in percent terms are: Male : 48.48% Women : 51.52% Age Groups: 02-11 : 9.26% 12-17 : 12.69% 18-24 : 7.07% 25-34 : 12.8% 35-49 : 26.99% 55+ : 22.54% 65+ : 9.67%

The Beijing Olympics is expected to provide a boost to the growth of online advertising in China. The market is expected to grow 52% this year largely due to the Olympics in China. Here is the projections in growth till 2012: 2007 : $924 million 2008 : $1404 million 2009 : $1952 million 2010 : [...]

The practice of corporates snooping on their employees’ outbound emails as well as surveying newer modes of communication like blogs and message boards is alive and kicking. Here are a few numbers on the same: 44% of surveyed companies detected an email leak of confidential information in the past one year 41% of large companies [...]