Posts from — April 2008

As is the norm in all parts of the world, Youtube claims the majority pie in the online video sharing rankings:

1. Youtube.com
2. Youtube UK
3. BBC iPlayer
4. MySpace TV
5. Google Video
6. Google Video UK
7. Daily Motion
8. MetaCafe
9. Vuze
10. Tudou

Thanks to AOL’s acquisition of Advertising.com, AOL’s Platform A is now the top Ad network in US:

1. Platform A
2. Yahoo Network
3. Google Ad Network
4. Specific Media
5. Valueclick Network
6. Tribalfusion
7. Casale Media Network
8. DRIVEpm
9. Adconian Media Group
10. Interclick
11. Traffic Marketplace
12. Collective Media
13. 24/7 Real Media
14. ADSDAQ by ContextWeb
15. Burst Media

Symantec has recently detected the One Millionth Malware (Virus, Trojans, Worms…). The second half of 2007 saw Symantec identify 499,811 new forms of malware -136% over the numbers identified in the first half. The total number of malware that Symantec has now identified stands at 1,122,31; 711,912 of which are from 2007 alone!

Here is a list of the most commonly searched Health Terms on Search Engines:

1. Pregnancy
2. Cancer
3. Flu
4. Depression
5. Diabetes
6. Addiction
7. Herpes
8. HIV
9. Anxiety
10. Stroke
11. HPV
12. Bipolar
13. Cholestrol
14. Headache
15. Menopause
16. Hepatitis
17. Arthritis
18. ADHD
19. Asthma
20. Fibromyalgia

Percentage of Baby Boomer population with annual income of $50,000 or more that shoppped online:

2004 – 50.2%
2007 – 65.6%

The Internet Crime Center is a collaboration between FBI and the National White Collar Crime Center of US. According to them, 207,000 complaints have been reported ranging from child pornography to auction fraud. These crimes had together cost $200 million in 2006 and $240 million in 2007. That is around $680 per complaint!

Here are few numbers on the number of subscribers of IPTV, VOIP and Broadband:

IPTV:
2007 – 12.5 million
2012 – 61.1 million

VOIP:
2007 – 69.6 million
2012 – 196.3 million

Broadband:
2007 – 312.5 million
2012 – 533.6 million

The projected spending on online video advertising for Asia , Europe and USA for 2008 and 2012:

ASIA:

2008 – $202 million
2012 – $3300 million

EUROPE:

2008 – $200 million
2012 – $2460 million

USA:

2008 – $260 million
2012 – $2100 million

Here is the list of the market share claimed by the companies for US Ad server space in terms of unique monthly users. DoubleClick acquisition indeed was a big boost to Google’s numbers:

Google – 35.3%
DoubleClick – 34.39%
Yahoo – 11.54%
MSN – 9.86%
AOL – 4.98%
Adbrite – 2.34%

Not surprising that the primary reason behind people(US Adult users) contributing to social networks is to feel part of the community! The percent people who responded to the different options:

Feel part of the community – 31%
Recognition from Peers – 28%
Participate with characters or brands you like – 9%
Make Money – 6%
Recognition from colleagues – 4%
Others (share with family or for fun) – 22%