Archive for January, 2008
Is Localization of Website Content Good?
Average number of languages for the top 10 global brands : 30 Only 37% of American websites do not provide content in other major languages Websites that provide content customized to a local population are found to fare better in a global market.
Posted: January 23rd, 2008 under Demographics, internet.
Comments: none
Women's Best Friend in Medical Advice
Internet is seemingly a better place for women to seek health information than even family and friends. The percent of respondents seeking health information from different sources are: 1. Medical Professionals 82% 2. Internet 60% 3. Friends and Family 51%
Posted: January 23rd, 2008 under internet, Miscellaneous.
Comments: none
Top 10 Websites in Canada
The top ten websites in terms of the number of unique visitors from Canada for the month of December 2007 are: 1. Microsoft 2. Google 3. Yahoo 4. Facebook 5. eBay 6. Time Warner 7. Wikipedia 8. Yellow Pages Group 9. Amazon 10. Apple Group
Posted: January 22nd, 2008 under Demographics, Milestones.
Comments: none
Most Requested Mobile Service
If speed and quality weren’t an issue, Email is the most requested mobile service according to a new study. The different preferences were 1. Email 33% 2. Social Networking 25% 3. Access Local information 20% 4. Travel Planning 13% 5. Online Shopping 9%
Posted: January 21st, 2008 under Communication, Mobile Internet.
Comments: none
Industry Owning the Maximum Online Ad Inventory
For the American industry, the industry verticals that spend the maximum on Online ads are 1. Financial Services 29% 2. Telecommunications 14% 3. Web Media 14% 4. Retail Goods 12% 5. Automotive 7%
Posted: January 19th, 2008 under Miscellaneous, Online Marketing.
Comments: 1
Does Email Marketing Give Sufficient Returns
If the trend on companies spending more and more on Email marketing is to be studied, the return-on-investment on such campaign looks encouraging. Marketers willing to spend the same budget on Email marketing as last year : 25 percent Marketers increasing spending by a few percent : 22 percent Marketers increasing budget by 1.5 times [...]
Posted: January 19th, 2008 under Communication, Online Marketing.
Comments: 2
Growth of US Local Online Advertising
The American local online advertising market shall reach $8.9 billion in the next five years. The display and search advertising spending will grow at Compounded Annual Growth Rates (CAGR) of 18 percent and 16 percent respectively.
Posted: January 18th, 2008 under Online Marketing.
Comments: none
Internet Penetration in USA
Around a quarter of the American population still do not have access to internet. Broadband at home : 55 percent Dial up at home : 13 percent Broadband at work : 9 percent No access : 24 percent
Posted: January 18th, 2008 under internet.
Comments: none
How Many Online Videos Do Americans Watch in a Month?
For November 2007, Americans watched over 9.5 billion online videos. Of them, over 31.5 percent; that is 3 billion videos were watched on Google sites. Youtube accounted for 2.9 billion of them. The rankings are as follows: 1. Google sites : 3 billion 2. Fox Interactive : 419 million 3. Yahoo sites : 328 million [...]
Posted: January 18th, 2008 under Social Media.
Comments: 1
Are Search Engines Trust-Worthy?
Do you think Google is trustworthy? More and more people have begun to distrust information provided by Search Engines. Only 51 percent of people in 2007 trust the information compared to 62 percent in 2006.
Posted: January 18th, 2008 under Google, internet.
Comments: none
