Archive for January, 2008
Online Ads Growth for Microsoft
Microsoft has made a 38 percent increase quarter-on-quarter in the latest update. Online Advertising revenue in the fourth quarter of 2006 : $453 million Online Advertising revenue in the fourth quarter of 2007 : $623 million
Posted: January 25th, 2008 under Microsoft, Online Marketing.
Comments: none
Frequency of American Home Internet Usage
American Broadband users surf the internet more regularly than their Dial up counterparts. BROADBAND Daily usage : 65% 3-5 times a week : 16% 1-2 times a week : 11% Every few weeks : 9% DIALUP Daily : 40% 3-5 times a week : 21% 1-2 times a week : 21% Every few weeks : [...]
Posted: January 25th, 2008 under ISP.
Comments: none
2008 North American Web Conferencing Company of the Year
Frost and Sullivan has announced that Citrix Online is the 2008 North American Web Conferencing company of the year. The Frost & Sullivan award recognized Citrix Online’s competitive strategy, customer satisfaction, and leadership, as well as outstanding management and consistent growth within a particular Frost & Sullivan Industry Research Group (IRG)
Posted: January 24th, 2008 under Communication.
Comments: 1
New Channels of Online Marketing for B2B and B2C Marketers
The most trusted online marketing medium is Search Engine Marketing and company websites. However, newer medium are evolving as profitable channels. 21% of B2B and 13% of B2C find podcasts an effective marketing medium 17% of B2B and 6% of B2C find blogs effective 14% of B2B and 11% of B2C have found success with [...]
Posted: January 24th, 2008 under Online Marketing.
Comments: none
User-Generated-Videos : US Viewership 2005 – 2008
The views of UG Videos increased by over 70 percent in 2007 from 2006. The views numbers for the years from 2005 to 2008 are 2005 : 3.25 billion 2006 : 13.16 billion 2007 : 22.37 billion 2008 : 34 billion
Posted: January 24th, 2008 under Social Media.
Comments: 1
How Big is Netflix?
In the final quarter of 2007, Netflix added 451,000 new customers to its online DVD rental service Earned $15.8 million or 24 cents per share Now, Netflix has a total of 7.48 million customers and $302.4 million in total revenue
Posted: January 24th, 2008 under Ecommerce, Milestones.
Comments: none
How does Free Online Radio Last.FM Work?
Last.FM from CBS is supported by advertising. The service has access to over 3.5 million songs from four major labels and open to other independent labels also. The user may simply select the song and listen to it while the ad is on the screen. However, he may not listen to a particular song more [...]
Posted: January 24th, 2008 under internet, Miscellaneous, Online Marketing.
Comments: 3
Illegal Online Movie Downloads from College Campuses
A 2005 study by Motion Picture Association of America found that illegal downloading of movies online was an astounding 44 percent. Students from college campuses constitute 3 percent of the total market. However, MPAA has corrected that the number was overstated by 300 percent. The actual figure stands at 15 percent.
Posted: January 24th, 2008 under internet, Miscellaneous.
Comments: none
How Many Play World of Warcraft
The game now has 10 million paying subscribers worldwide. This includes 5.5 million players in Asia, 2.5 million in the US and 2 million in Europe. The membership amount is around $15 per month for one member.
Posted: January 23rd, 2008 under Gaming, Milestones.
Comments: none
Political Web Ad Spending in 2008
Around $42.5 million (5 percent of the total Presidential Campaign Spending) shall be spent in 2008 on the Internet. Another $67.1 million shall be spent by political advertisers and public policy related campaigners on the internet. The US Online ad spending is expected to grow by 24 percent in 2008 mainly owing to the Presidential [...]
Posted: January 23rd, 2008 under Milestones, Online Marketing.
Comments: none
