Archive for December, 2007
DRM-free Music: Apple vs. Amazon
Amazon is currently winning over Apple. Amazon Collections from Warner Music Group ( Led Zeppelin, Red Hot Chilli Peppers, Green Day) EMI Universal and 33,000 independent labels The total catalog is of about 2.9 million songs. Amazon lets tracks to be priced variably Apple iTunes DRM-free music only from EMI. Catalog is of about 6 [...]
Posted: December 27th, 2007 under Apple, Ecommerce, Miscellaneous.
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US Presidential Hopefuls Campaign on the Internet
The following is the Ad-impressions that the online campaigning of the US Prez candidates generated through 2007 Romney 103.8 million John McCain 94.6 million Obama 75.3 million Tom Tancredo 1.6 million Hillary Clinton 1.1 million Fred Thompson 651,000 John Edwards 189,000 Huckabee 25,000
Posted: December 27th, 2007 under Demographics, internet, Miscellaneous, Online Marketing.
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Which firms have a presence in Virtual Worlds?
The following is just a few of the many present in virtual worlds for marketing their brands Second Life Microsoft Starwood Hotels Reuters CBS CSI (franchise) This besides, there are also Coca Cola – CosmoGirl Disney – Club Penguin Nickelodeon – Nicktrapolis
Posted: December 27th, 2007 under Gaming, Online Marketing, Social Media.
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Yahoo vs. Google in Japan
Unique Japanese visitors to Yahoo properties : 41 million (August) Unique Japanese visitors to Google properties : 31 million (August) Search Engine market share in Japan for Yahoo : 65.9% Search Engine market share in Japan fo Google : 27.8% Google’s new deal with Japanese mobile phone operator NTT DoCoMo will provide Google search to [...]
Posted: December 27th, 2007 under Demographics, Google, internet, Yahoo.
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Rent Videos through iTunes
The deal is between Apple and 20th Century Fox. This shall be announced formally on Jan 14. Possible video rental charge :$2.99 for 30 days.
Posted: December 27th, 2007 under Apple, Ecommerce.
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How to Improve Efficacy of Public Service Announcements?
Possibly the Scotland way! Previous studies in Scotland showed that out of 902 Television Public Service Announcement ads showed in over 30 markets, only 11.2% of the audience even watched a single ad. Scotland is now trying the virtual real estate to house its billboards – those virtual billboards on the Xbox 360 games: Project [...]
Posted: December 27th, 2007 under Demographics, Gadgets, Gaming, Miscellaneous.
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Top Yahoo subsites in 2007
Yahoo has around 1084 subsites. Among them the top subsites in popularity terms are Yahoo.com Yahoo Homepages Yahoo Mail Yahoo Search Yahoo US Mail Yahoo US Homepages Yahoo US Search Yahoo US Websearch Yahoo Answers Yahoo News Yahoo Messenger Yahoo Geocities Yahoo Messenger (insider) Yahoo Messenger (app) Yahoo US Geocities Yahoo Music
Posted: December 26th, 2007 under Demographics, internet, Milestones, Yahoo.
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What's most popular at Amazon this season?
62.5 items were ordered on Amazon every second on December 10. The best sellers at Amazon from November 15 to December 19 are Toys : Jakks EyeClops Bionic Eye, IlluStory Make Your Own Story Kit and Spinmaster Air Hogs Havoc Heli Videogames : Nintendo Wii, “Super Mario Galaxy” and “Call of Duty 4.” DVD : [...]
Posted: December 26th, 2007 under Demographics, Ecommerce, Gadgets, Gaming, internet, Milestones.
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Gmail Vs. Yahoo Mail Vs. Hotmail Vs. AOL
Popularity of each of these mail accounts: Hotmail : 47 million unique visitors (April) AOL : 42.3 million unique visitors (April) Gmail : 90 million (approx. projected for November 2007) Yahoo mail : 250 million (approx. projected for November 2007) Growth rate of Gmail is 53.6% compared to Yahoo (3.21%) and Google is projected to [...]
Posted: December 25th, 2007 under Communication, Google, internet, Microsoft, Yahoo.
Comments: 1
Watching TV Online vs. Real TV vs. Print media
The study shows Online TV works better for advertisers. and the producers alike 47% of the people feel more engaged with Online TV ads 25% of the people are more engaged with the content of the TV show 18% people better engaged with ads online compared to print versions 15% people better engaged with magazine [...]
Posted: December 25th, 2007 under Demographics, internet, Online Marketing.
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