We all know how brands are made or broken with celebrity advertising. But of late, Yahoo and Google have chosen the new way to use celebrities as a way to popularize their products. Yahoo first came up with this idea for its Yahoo answers website. For this, they roped in the Indian President, Dr. APJ [...]

MyBlogLog has had a fair share of criticism in recent times. It was accused of revealing Google Adsense information that was hereto confidential under the Terms of Service. However, MyBlogLog continues to be popular and rightly so. MyBlogLog has probably been the first service that has rejuvenated bloggers’ interest in other blogs. Till then, communication [...]

Google Bombs are always thought of as part of technology humor; something to simply show why George Bush is a ‘Miserable Failure’ or to do other similar pranks. But it is also one of a very vital part of the SEO strategies for companies. Recently I was searching for a different issue while I got [...]

I recently came across an Adsense ad on John Tp’s blog. Here is a screenshot of the same. The advertiser in this case was John Chow, a technology blogger. It is a new concept floating around called ‘IM through Ads’. Why this is interesting is because of the unconventional way to target the audience. Instead [...]