Companies which establish a global presence usually take marketing locally; the very reason why Pepsi makes such a cry about ‘blue’ in India (where the local Cricket team wears blue uniform), but not in say the neighbouring country, Pakistan. But it is normally perceived that such localization is not actually necessary in the Internet industry, [...]

TechCrunch recently announced that Google has made a $23 million acquisition of AdScape Media. Adscape is a San Francisco based company that is credited with developing the Real World/Virtual Word Gateway (shortly known as RVG). This acquisition means something significant to Google since RVG helps in taking dynamic ads to a new platform so far [...]

Web 2.0 has been around for more than two years now. Around June of 2006, two Israeli programmers got together to create a website in their sparetime that will carry the logos of all the new and upcoming web 2.0 sites. It has hardly been half a year since, yet the website now carries more [...]

This week, Yahoo announced the launch of its new super-product called Pipes. Pipes is not just a great product in terms of innovation, but it is also that after a long time, it is actually one hyped product from Yahoo which has been built in-house. Most of the other Yahoo products, including Flickr, MyBlogLog, etc [...]

In a significant move in the advertising segment of the Search Engine industry, Yahoo has announced that it is now completely doing away with the bid-to-position model of ads to give way for a more democratic “Marketplace Design” model, more similar to Google Adwords. It is a mixed signal of things to come, and as [...]

This week, YouTube founder Chad Hurley had set up a storm by announcing that YouTube is planning to share its revenue with its users. This has, over the week, generated so much of a heated discussion about how YouTube is now turning to become the undisputable leader, which it already is, and how this is [...]