Xerox Brings Behavioral Targeting To Television Advertising

Posted on January 13th, 2010 | 0 Comments

Xerox, the leader in document management solutions has filed an intriguing patent recently. Titled “APPARATUS AND METHOD FOR EMBEDDING COMMERCIALS”, the invention talks of a technology that will alter audio/video of a TV program in order to suit the tastes of the television viewer. Here are some excerpts from the patent which will be of [...]