Facebook Vs. Twitter – Average Time Spent Per User

Now where does the average internet users hang out on the world wide web? If personal experience is anything to go by , it may not be difficult for a good majority of us to fathom that a significant amount of time is spent on social networks like Facebook and Twitter. According to a study […]

Now where does the average internet users hang out on the world wide web? If personal experience is anything to go by , it may not be difficult for a good majority of us to fathom that a significant amount of time is spent on social networks like Facebook and Twitter.

According to a study by Nielsen, the average internet user in the US spends close to 23% of his/her internet time on social networks. That’s a rise of nearly 7 percentage points from just a year back. Now what’s driving this usage is well worth a discussion. But I would assume this rise to be more so because a lot more users are on the SNS websites today (consequently pushing the average time up) rather than any drastic rise in time spent because of rise in popularity of social games like Farmville. That’s because both Facebook and Twitter have seen a significant rise in average time spent per month per user.

Here are the average numbers for June 2010. The corresponding numbers for June 2009 is in brackets.

Facebook : 4hrs 39mins 33sec (1hr 22min 14sec)
Twitter : 31min 17sec (5min 2sec)

Best Social Media Websites For Job Recruitment

An increasing number of human resources professionals are making use of social media websites to recruit new people to their organization. According to a study conducted by Jobvite, 2010 will see 46% more social recruiting as compared to 2009. Consequently 36% of these HR managers are likely to reduce their time on job boards. The […]

An increasing number of human resources professionals are making use of social media websites to recruit new people to their organization.

According to a study conducted by Jobvite, 2010 will see 46% more social recruiting as compared to 2009. Consequently 36% of these HR managers are likely to reduce their time on job boards. The survey showed that only 14% of HR managers were strongly against the use of social media. 9% were in the planning phase while 73% revealed that social media was already in use for recruitment purposes.

So which of the social networking websites are the most favored channels for recruitment purposes? Here is a list ranked by the HR managers

1. LinkedIn : 78%
2. Facebook : 55%
3. Twitter : 45%
4. Blog : 19%
5. Youtube : 14%
6. MySpace : 5%
7. None : 14%

Twitter Market Share By Country & Region

Twitter has for long been dominated by North Americans. For instance, in March 2010, USA contributed to 30% of tweets worldwide. However, the number of tweets has been seen to be on a declining growth in the North American region for sometime. Now, a fresh study by French research firm, Semiocast, North America is no […]

Twitter has for long been dominated by North Americans. For instance, in March 2010, USA contributed to 30% of tweets worldwide. However, the number of tweets has been seen to be on a declining growth in the North American region for sometime.

Now, a fresh study by French research firm, Semiocast, North America is no longer the largest contributer of tweets. At 31%, this region was 6 percentage points lower than Asia which now contributes to 37% of all tweets worldwide. In Asia, the numbers are contributed by Japan, Indonesia and South Korea.

Here is the market share of tweets by region
Asia : 37%
North America : 31%
South America : 15%
Europe : 14%
Africa : 1.5%
Oceania : 1.5%

The study points out that while the market share of Asia and Africa have grown, those of North America and Europe have fallen. Other regions have remained stable.

Here are the top 5 countries on Twitter and their tweet market share
1. USA : 25%
2. Japan : 18%
3. Indonesia : 12%
4. Brazil : 11%
5. UK : 5%

Most Liked Facebook Pages By Category

Even though a lot of companies have taken up to social media, the metrics needed to measure the success of a social media campaign still isn’t largely clear. Oglivy PR rightly claims that it is not the fancount that matters but several other factors – including Facebook likes, new fans vs. removed fans, positive/negative comments […]

Even though a lot of companies have taken up to social media, the metrics needed to measure the success of a social media campaign still isn’t largely clear. Oglivy PR rightly claims that it is not the fancount that matters but several other factors – including Facebook likes, new fans vs. removed fans, positive/negative comments on wall posts,etc.

Considering that the ‘Like‘ button plays an important role in establishing both the success of a media campaign as well as helps to spread the word about a brand virally over a network, it makes sense to see which type of brands can use this metric to extract the maximum mileage out of their social media campaigns.

Here is a ranking of Facebook page categories in the order of decreasing popularity (likes)

1. Movies
2. TV Shows
3. Book
4. Music band
5. Television
6. Athlete
7. Actor
8. Parks
9. Comedian
10. Airlines, ships, train
11. Games
12. Sports teams
13. Film
14. Food beverage
15. Travel
16. Critic
17. Sports and Athletics
18. Model
19. Public figures
20. Musuem attractions
21. Convention center/sports complexes
22. Home living
23. Fashion
24. Automotive
25. Government official

Twitter Site Ranking By Country

Twitter is now the 12th most popular site on the web. This is remarkable for a site that has failed to show consistent growth over the past few months. Also, unlike most other websites, Twitter’s growth is only partially visible. Several regular users access the site via third party clients masking the actual growth. As […]

Twitter is now the 12th most popular site on the web. This is remarkable for a site that has failed to show consistent growth over the past few months. Also, unlike most other websites, Twitter’s growth is only partially visible. Several regular users access the site via third party clients masking the actual growth.

As you may have expected, Google and Facebook continue to be the most popular websites across several countries, except anomalies like China, Russia or South Korea.

Here is Twitter’s site ranking in the top 20 countries (by number of internet users)

1. China : 371
2. USA : 12
3. Japan : 20
4. India : 11
5. Brazil : 18
6. Germany : 11
7. UK : 10
8. Russia : 40
9. France : 46
10. South Korea : 19
11. Iran : (Not in top 500)
12. Italy : 30
13. Indonesia : 12
14. Spain : 19
15. Mexico : 22
16. Turkey : 26
17. Canada : 11
18. Philippines : 10
19. Vietnam : 192
20. Poland : 118

Worldwide : 12

Most Popular Location Based Services

In some parts of the world, location based services like Foursquare and Gowalla are the rage. It is yet to catch on in other areas, but there are encouraging signs that this is the future considering how the segment is growing.
Here are the top five location based services in terms of number of registered […]

In some parts of the world, location based services like Foursquare and Gowalla are the rage. It is yet to catch on in other areas, but there are encouraging signs that this is the future considering how the segment is growing.

Here are the top five location based services in terms of number of registered users

1. Where.com : 3 million users
2. MyTown : 2 million
3. BrightKite : 2 million
4. Foursquare : 1.1 million
5. Gowalla : 250,000

[via GigaOm]


Top Countries On LinkedIn

LinkedIn may not be the most glamorous social network – It does not have 500 million users like Facebook. But nevertheless, being a business focused networking site, it sure is among the most profitable. In a recent study, 78% of online marketers were revealed to have used the LinkedIn platform for marketing purposes. Considering the […]

LinkedIn may not be the most glamorous social network – It does not have 500 million users like Facebook. But nevertheless, being a business focused networking site, it sure is among the most profitable. In a recent study, 78% of online marketers were revealed to have used the LinkedIn platform for marketing purposes. Considering the potential in the medium, it surely makes sense for marketers to see where LinkedIn users sign in from. Here are the top countries on LinkedIn

1. USA : 33.812 million
2. India : 5.678 million
3. UK : 3.995 million
4. Canada : 2.430 million
5. Netherlands : 1.860 million
6. France : 1.547 million
7. Australia : 1.283 million
8. Brazil : 1.150 million
9. Italy : 974,927
10. Spain : 922,579
11. Germany : 799,963
12. South Africa : 653,413
13. Belgium : 637,739
14. Argentina : 628,489
15. Denmark : 544,147


Most Subscribed Youtube Channels

Youtube is five years old and over 2 billion online videos are being watched on the site every single day. It is then no wonder that the most subscribed people on Youtube have consequently turned mini-celebrities with some even moving on to sign deals with other media companies.
Here are the most subscribed Youtube channels […]

Youtube is five years old and over 2 billion online videos are being watched on the site every single day. It is then no wonder that the most subscribed people on Youtube have consequently turned mini-celebrities with some even moving on to sign deals with other media companies.

Here are the most subscribed Youtube channels as on May 10, 2010 (number of subscribers in brackets)

1. NigaHiga : 2,159,651
2. Fred : 1,712,103
3. ShaneDawsonTV : 1,463,081
4. Smosh : 1,444,257
5. RayWilliamJohnson : 1,188,647
6. UniversalMusicGroup : 1,096,290
7. Sxephil : 1,054,484
8. Machinima : 1,011,493
9. ShaneDawsonTV2 : 972,849
10. Davedays : 919,233


Youtube Usage Statistics And Interesting Facts

YouTube has completed an important milestone – it has completed five years of existence. That’s 3.5 years since the company was acquired by Google and has scaled multifold since then. Today, Youtube videos are streamed over 2 billion times every single day. Isn’t that a testament to the amazing growth that the online video streaming […]

YouTube has completed an important milestone – it has completed five years of existence. That’s 3.5 years since the company was acquired by Google and has scaled multifold since then. Today, Youtube videos are streamed over 2 billion times every single day. Isn’t that a testament to the amazing growth that the online video streaming site has had?

Here are some interesting facts about Youtube

Average views per day : 2 Billion
Traffic stats : 3rd most visited website (Alexa)
Language localization : Localized in 24 different languages
Average time spent per day : 15 minutes
Average amount of video uploaded per minute : 24 Hours of video
Average homepage impressions : 45 Million per day
Non-US site traffic : 70%.
Amount of videos scanned for copyright : 100 Years of video per day
Time it will take to watch all videos on Youtube : 1700 Years


Reciprocal Followers On Twitter

Twitter, technically cannot be called a social network despite the several million @replies and followers that exist. That is because it is not necessary to mutually befriend users, unlike Facebook or MySpace.
A recent study looked into this aspect of Twitter and this was the observation:
Only 22.1% of user pairs follow each other on Twitter. […]

Twitter, technically cannot be called a social network despite the several million @replies and followers that exist. That is because it is not necessary to mutually befriend users, unlike Facebook or MySpace.

A recent study looked into this aspect of Twitter and this was the observation:

Only 22.1% of user pairs follow each other on Twitter.

How good is that? Here is how it compares to
Flickr : 68%
Yahoo 360 : 84%
Cyworld Guestbook : 77%

So, I would tend to call it as a platform for social dissemination.