State run telecom service provider – the Bharat Sanchar Nigam Limited (BSNL) is learned have invited Expression of Interest (EOI) from interested parties who would be willing to take upon the business of customer acquisition, marketing and sale of 3G services on behalf of the carrier.
According to reports on the Business Standard, the company has decided to take the franchise route in order to cut costs. As you may already know, the extremely high competition among carriers in the Indian telecom industry coupled with the price wars have meant low margins and subsequently financial losses for the state run carrier.
BSNL is working on the finer details of the franchisee agreement. Existing mobile services provider or companies that have not won the 3G spectrum bids themselves are expected to be approached for BSNL’s latest partnership.