Microsoft had recently announced that the company shall be wrapping up its Bing Cashback program come July 30 this year. The Cashback program incentivized Bing users for shopping at the site by offering cash rewards. With Bing closing down its shopping site, rumors are now doing the rounds that Bing may soon outsource its shopping link to Amazon.
Ever since the announcement of Bing Cashback hit the news, we have heard that Amazon has been aggressively pursuing Microsoft to outsource the shopping tab to Amazon and in return earn a commission on sales carried out through their referrals.
Talks are said to be in early stages and there is no way to confirm the speculations. Nevertheless, this appears to be not just a logical step, but also a masterful one at that, given that Google has been slowly building its relationship with retailers and subsequently their ecommerce function. We had reported recently that Google is testing a CPA ad model with select retailers that will allow advertisers to pay for select action and not just an ad-click.
The ecommerce scene is beginning to heat up once again. It’s sad however that eBay continues to be elusive in the headlines.
[via Business Insider]